2014 was the year of customer centricity. The year of omnichannel. The year of mobile marketing. The year of marketing automation. The year of app marketing. The year of video marketing. The year of big data. The year of ENGAGED CONTENT! For me, 2014 has been the year of content overload. Now that everyone is a publisher of content I am struggling to manage my own content intake. Not only do I enjoy staying on top of the latest marketing trends, I also love to dabble in emerging trends. It is natural to read as much as you can to absorb what it hot and what is not in the business world.
For the first time, I have found myself completely unable to stay on top of all the content. Like most marketers, I am on Twitter, I am Linkedin to a number of topical groups, of course I am signed-up to receive emails from industry mags. and I receive a number of blog feeds a day. How do you manage all of this so you can filter through the content you want/need to read most? Here are some resources that might help you manage the content you want to read:
Evernote - Save and organize your content and reference it later on any device.
Feedly - find content in different categories and save it in categories that make sense for you.
Pinterest - Not only can you save gift and menu ideas on Pinterest, you can create boards for business ideas and can categorize them by project.
Siftlinks is a service that monitors your friend stream on Twitter, pulls out the links and creates an RSS feed for you to peruse at your leisure.
Google Alerts allow you to define the content you want and how often you want it. Define key terms as narrow as possible in order to get the most relevant content.
Circa makes your content bite-sized and easier to skim.
Other helpful tips:
My name is KC DeKorte-Cox and I am a demand generation marketing expert with over 15 years of experience focused primarily on helping businesses with marketing and sales alignment strategies aimed at driving growth. I help design marketing and sales programs that scale by leveraging the power of technology, specifically CRM and Marketing Automation.