GOAL: Acquire as many users into trial as possible
We focused on video explainer videos, success stories and online use case live sessions to deliver highly relevant content to a technical audience that wanted to get into how they use Syncfrog to make their lives easier.
SOCIAL MEDIA Influencers
With very little budget we built a network of influencers on social media and built relationships through social channels to deliver our message and spread that message as quicly as possible.
Creating automated follow-up through every stage of the customer experience was key to converting leads into trials and trials to paid customers.