Marketing and sales alignment
Determine what sales and marketing alignment looks like.
Determine all stages of the funnel.
Agree on key factors/thresholds of movement along the funnel.
Design and build out technology to support the funnel: Lead scoring, Lead status, Triggers for movement, Assignment rules.
When sales and marketing are aligned companies see on average:
67 percent higher probability of a lead converting
108 percent better lead acceptance
209 percent stronger contribution to revenue from marketing-generated leads
Determine all stages of the funnel.
Agree on key factors/thresholds of movement along the funnel.
Design and build out technology to support the funnel: Lead scoring, Lead status, Triggers for movement, Assignment rules.
When sales and marketing are aligned companies see on average:
67 percent higher probability of a lead converting
108 percent better lead acceptance
209 percent stronger contribution to revenue from marketing-generated leads