CONTACT:
T: 480.236.9617
E: [email protected]
CAREER FOCUS:
Customer centric marketer focused on revenue producing strategies aligned with sales goals and designed to drive efficiencies for scaleable and repeatable growth.
Senior-level Marketer, 20 Years Expertise in:
CAREER ACCOMPLISHMENTS:
EDUCATION:
Northern Arizona University - Flagstaff, Arizona
Bachelor of Science - School of Communications with an emphasis in marketing, advertising and public relations.
WORK EXPERIENCE:
Growth Acceleration Strategy Consultant
Revenue Productions - An integrated marketing firm that supports growth oriented companies with scalable marketing solutions focused on impactful ROI.
NC2, Square2Marketing, Dollar Days, Wecounsel, Booker Software, Eyeview Digital, Integrate.com, Cofactor (A Tegna/Gannett Company), WebPT, MarketTools (Zoomerang), FiREapps, Involve Technology, Egreetings, Netcentives
Head of Demand Generation & Digital Marketing (09/11 – 5/15)
Clicktools – www.clicktools.com – SaaS survey software fully integrated with CRM (acquired by Calidus Cloud)
Director of Marketing Services (07/09 – 08/11)
Infused Systems www.infusedsystems.com – Marketing service and technology company with an emphasis on implementation and enhancement of CRM technology and marketing automation. (acquired by Infusionsoft)
Infusionsoft www.infusionsoft.com - CRM/marketing automation software for small businesses.
Marketing Communications Director (10/06 – 03/08)
Xyron www.xyron.com - Consumer products manufacturer in crafts & office supplies.
Director of E-Commerce
Autom www.automonline.com - Christian products wholesaler, retailer and manufacturer made up of seven different websites and four print catalogs.
E-commerce Project & Business Development Manager
SkyMall, Inc. (www.skymall.com)
T: 480.236.9617
E: [email protected]
CAREER FOCUS:
Customer centric marketer focused on revenue producing strategies aligned with sales goals and designed to drive efficiencies for scaleable and repeatable growth.
Senior-level Marketer, 20 Years Expertise in:
- Sales and Marketing Alignment
- Scalable Demand Generation
- Integrated Growth Acceleration Strategies
- MarTech Process, Design & Implementation
- Key Performance Measurement and Visibility
- Customer Journey Streamlining
- Marketing Automation and CRM
CAREER ACCOMPLISHMENTS:
- Founded and operated a successful growth acceleration consulting firm for over 15 years. Driving revenue producing strategy and cost-effective execution for dozens or high-growth companies.
- Successful implementations and Salesforce.com integrations of Marketo, Act-on, Hubspot, Pardot and Infusionsoft for dozens of B2B organizations focused on SMB to Enterprise and Account Based Marketing (ABM).
- Built scalable marketing and sales strategies for high-growth SaaS organizations to improve Demand Generation, Sales Qualified Leads, CAC and MRR.
- Designed and implemented MarTech stacks, including Marketing Automation, CRM, BI and Sales Enablement for start-ups, as well as, VC backed technology organizations.
- Shifted marketing and sales lead flow processes to improve lead quality and sales focus allowing sales to optimize closed deals by more than 30% while shortening the sales cycle by 50%.
- Created over 100 content marketing programs and campaigns for thought leadership, lead generation, prospect nurturing, customer loyalty and recurring revenue.
- Managed all corporate marketing and communications programs and staff for a leading consumer products company.
EDUCATION:
Northern Arizona University - Flagstaff, Arizona
Bachelor of Science - School of Communications with an emphasis in marketing, advertising and public relations.
WORK EXPERIENCE:
Growth Acceleration Strategy Consultant
Revenue Productions - An integrated marketing firm that supports growth oriented companies with scalable marketing solutions focused on impactful ROI.
- Targeted demand generation programs including digital advertising, trade shows, webinars, web media, social media, affiliate & channel programs, email marketing and SEM.
- Execution of marketing operations strategies by developing martech stacks customized to each company and fully implementing marketing automation campaigns, lead scoring, attribution modeling, reporting and analytics and integration with CRM.
NC2, Square2Marketing, Dollar Days, Wecounsel, Booker Software, Eyeview Digital, Integrate.com, Cofactor (A Tegna/Gannett Company), WebPT, MarketTools (Zoomerang), FiREapps, Involve Technology, Egreetings, Netcentives
Head of Demand Generation & Digital Marketing (09/11 – 5/15)
Clicktools – www.clicktools.com – SaaS survey software fully integrated with CRM (acquired by Calidus Cloud)
- Sole responsibility for launching a new self-service SaaS product (Syncfrog), driving sales and usage through online channels.
- Responsible for all demand generation activity and capacity management of lead flow through the sales funnels.
- Set-up and management of all marketing automation activity (Marketo).
- Created social media marketing and influencer program for both the Clicktools and Syncfrog products that grew social profiles by more than 10X.
- Coordinated development of new branding and messaging effort including website, materials, social media platforms, etc.
- Establish budget and reporting of program returns for executive buy in.
- Grew Twitter base 10x; Dreamforce leads by 8x; Overall lead acquisition by 3x; Average SRL lead count by 5x, in one year.
Director of Marketing Services (07/09 – 08/11)
Infused Systems www.infusedsystems.com – Marketing service and technology company with an emphasis on implementation and enhancement of CRM technology and marketing automation. (acquired by Infusionsoft)
- Ran entire services operations doubling sales in less than 6 months.
- Managed staff of six full-time employees and a handful of contractors to service nearly fifty marketing services clients with an overall customer satisfaction rating of 4.75 out of 5 and a retention rating of 88% month-over-month.
Infusionsoft www.infusionsoft.com - CRM/marketing automation software for small businesses.
- Reported directly to the founder.
- Responsible for developing all service, product and technology offerings outside the core product, through third-party relationships.
- Established a partner resource center to match prospective customers with partner offerings and monetize the whole product program.
- Created the channel partner, marketing best practice education program to develop prospects so they would convert into sales quicker and more easily.
- Developed and executed a partner recruitment plan through online advertising, social media and creative grassroots marketing programs.
Marketing Communications Director (10/06 – 03/08)
Xyron www.xyron.com - Consumer products manufacturer in crafts & office supplies.
- Reported directly to the President.
- Development and execution of company-wide Ecommerce/Web strategy, technology, operations, management and marketing including www.xyron.com, www.xyronpro.com, www.irememberwhen.com.
- Worked closely with category managers coordinating focus groups, online surveys and other forms of gathering voice of the customer data to develop new product offerings.
- Responsible for all marketing communications efforts including in-house graphic design, packaging, national advertising and media buys, public relations, project design team, consumer education and awareness, and video production.
Director of E-Commerce
Autom www.automonline.com - Christian products wholesaler, retailer and manufacturer made up of seven different websites and four print catalogs.
- Responsible for all eCommerce key performance indicators across seven B2B and B2C websites
- Developed and maintained departmental budgets and kept the online programs at a positive return with a marketing budget of less than 20% of sales
- Created a full analysis of all web traffic funnels, conversions, cart abandonment, promotion response rates, email response rates, segmentation returns, etc.
E-commerce Project & Business Development Manager
SkyMall, Inc. (www.skymall.com)
- Started their first ever e-commerce program and grew it to 3% of their business in less than one year.