Revenue Centric marketing


Foundational Market Positioning items are at the core of powerful marketing programs:
  • Market Research
  • Competitive Landscape
  • Branding Guidelines
  • USP
  • Persona Building
  • Customer Journey Mapping
  • Messaging Framework
Getting these things right will help to ensure consistency across your organization.

Demand Generation Programs need to be designed with specific goals in mind. The elements of a good demand generation program:
  • Marketing Campaign Design
  • Content Creation
  • Funnel Stage Support Materials
  • Promotions
  • Marketing Automation Set-up
  • Reach and Delivery: Advertising, PR, Social Media, Events, Partnerships, SEO, Re-Marketing, Webinars
  • Goals, Reporting and Analysis
will come together to get results.

Great marketing is much more than advertising.  Great marketers understand how to meet the audience where they are at in the Buying Cycle:
  • Lead Acquisition
  • Lead Engagement
  • Nurture
  • Re-Nurture
  • Re-Engagement
  • Upsells
  • Retention

Every program should be taken through a clearly defined Marketing and Sales Operations process to ensure success from beginning to end.
  • Marketing Goals and KPIs
  • Tracking and Reporting
  • Marketing Automation Set-up
  • CRM Integration
  • Lead Flow Process Map
  • Sales Enablement and Training
Programs designed to maximize the relationship with the target audience throughout the entire funnel: