GOAL: Drive the lowest cost of acquisition while still growing the free trial and paid customer base
digital advertising and marketing automation
We built highly relevant digital ads focusing on very niche markets. We then supported these ads with specific, replicatible, and trackable landing pages to further educate the market and drive calls to action.
Supporting two sales funnels and pipelines in one marketing automation system and CRM is not a simple task. We had to build out Salesforce to support two incoming lead types. We then build marketing automation flows to support every step in the sign-up and purchase process and tied that to the product triggers.
social media advertising and retargeting
When you have a highly social and niche market but don't have huge budgets, social media marketing can be a great way to introduce your product/service, establish a relationship and even grow that relationship with retargeting.