GOAL: FILL THE FUNNEL with 100% inbound leads and Keep PipeLINE full of marketing qualified leads AT THE LOWEST COST of ACQUISITION
We focused on themed based content that resonated with the ideal target audience throughout the entire custoemr journey. We grew the theme, as well as, the materials throughout the year. We leverged the content at industry events, with partner relationships, through social channels and of course onlien via digital advertising and SEO.
We implemented Marketo and aligned sales and marketing processes across marketing automation and CRM so we could streamline lead flow and increase MQL, SAL and of course Closed Won opportunity goals.
Partnering with companies who could reach Clicktools ideal audience and offering them something unique and fun to share with that audience in a one-to-many fashion was the key to keeping the leads flowing in the funnel and the cost of acquisition down. And